Asics partnered with a Japanese textile company to develop a fabric that changes colors depending on the angle from which it’s viewed.
After three years of research, the brand revealed its DynaFlyte running sneakers — its lightest cushioning shoe to date.
Perhaps running while holding a cellphone and bottle of water wasn’t the best idea.
The biggest boost to U.S. revenues came from the running-shoe category, which grew 4.1 percent over same quarter last year.
Asics America said strong demand for its running, tennis & lifestyle products helped the firm pull off a 6 percent gain in net sales in Q2.
Asics America Group has hit an earnings milestone, announcing it has surpassed $1 billion in net sales for the first time in 2014.