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ShoeStar Crystallized - Swarovski Elements
Challenge 6: The Retail Challenge
By CLAIR WINDSOR and LINDSAY E. SAMMON

After six months of intense competition and five elimination challenges, the stage was set for a dramatic FN Shoe Star finale that pitted two talents against each other.

The two remaining contestants, Melanie Maggio and Ryan Baker, were charged with convincing retail impresario Jeffrey Kalinsky they could design a small collection that would impress even the most discriminating buyers. The task: sketch six shoes and bring one of them to life in sample form. What's more, the line had to offer a fresh perspective while staying true to each designer's viewpoint.

In the final Shoe Star showdown, Maggio's high-fashion offering competed against streetwear from sneaker-loving Baker.

"Always give customers what you want them to have and not what you think they want," advised Kalinsky, who joined judges Michael Atmore from FN, Fred Allard of Nine West and FIT's Ellen Goldstein. "The customers need to be wowed more than anyone because they're the ones parting with the cash."

Each tried to do just that, but in very different ways. Maggio's six-style collection — which included a stiletto, a sneaker and a bootie — was inspired by geometry and contemporary art. Baker, meanwhile, turned to New York's upstate rural areas for his all-sneaker men's offering.

"Ryan really went back to his [design] roots with this collection," said Goldstein, referring to a sneaker line Baker designed in the competition's early rounds. "He took a comfortable, straight path with this one."

But it wasn't enough to top Maggio's collection, which even included a complete look-book.

"There aren't really new people and new ideas out there right now," said Kalinsky, " but I'm very impressed with [Melanie]. I would have bought four of her six styles."

Allard agreed, saying that Maggio's attention to detail and consistency throughout the competition is what enabled her to clinch a win.

Maggio was officially awarded her title and received the Swarovski-studded award at the FFANY industry party held in New York last Tuesday (see Faces and Insider on pages 6 and 7 for more), while second- and third-place finishers Baker and Cordero received $1,500 and $500 checks, respectively.

"I've been dreaming of working in the accessories industry since I was 12 years old," Maggio told FN at the event. "I'm really excited to join this industry and work for a great design team like Nine West."

The 2008 FN Shoe Star:
 
Melanie Maggio: "I worked so hard for it, and I'm glad the hard work paid off. As soon as I started carving my heels and working on this collection, I was so excited. This is what I love to do, so this is really rewarding. I came in second place in nearly every challenge, but [going into this one] I wasn't thinking negatively. I was trying to envision winning as much as possible. At the same time, I didn't want to set myself up for disappointment because I knew Ryan had as good a chance of winning as I did. I'm so excited to work for Nine West, and Fred seems like he'll be a great boss. This is what I really wanted."


Maggio's collection with lucite detailing was inspired by modern art and targeted to metropolitan
 
The Runner Up:
Ryan Baker: "I'm disappointed in myself for taking the easy route [this time]. I tried to go high-end; I didn't want to make the collection too bright and young. I wanted to appeal to the older market. I'm happy with what I turned in, but once I finished, I didn't think it was that good. I don't regret anything. This competition forced me to produce some really good stuff; it made my portfolio stronger and it prepared me for jobs in general. I might move to California. I really want to get into the skateboard/snowboard industry."


Baker's collection, Refined Roots, focused on the designer's past and incorporated faux snake skin and leather-wrapped soles for men ages 20 to 40.
 
What's Next:
As Maggio begins her job as a junior designer for Nine West, the Shoe Star winner will sit down with Footwear News to talk about her past and the exciting future that lies ahead. Stay tuned for a two-page spread on Maggio's big win and what's on deck as she makes the transition from FIT student to industry insider.
FN Shoe Star Links

FN Shoe Star Kicks Off
Challenge 1: Sketch Challenge
Challenge 2: Going Green
Challenge 3: Runway Challenge
Challenge 4: Red Carpet Challenge
Challenge 5: Grab Bag Challenge
Challenge 6: Retail Challenge
Step By Step
Seeing Stars
FN Shoe Star Debuts at FIT

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