Net proceeds will be used for the group’s general corporate purposes and may fund the acquisition of YNAP.
The fashion-loving gent will be the face of the brand starting spring.
The offer document will be published March 18 on the Richmont website and other outlets.
The activity fuels the current mergers-and-acquisitions fire.
The deal marks the debut of a new strategy for Farfetch.
Mary McCartney has shot portraits of game-changing women for the store’s windows.
Givenchy’s former leading man succeeds Christopher Bailey in the new role.
The brand said its own technology will be integrated into the Farfetch operating system.
The Chinese parent of SMCP and Trinity is rapidly snapping up European high-street and heritage brands.
It will be used to ramp up clothing and accessories offerings.