The music mogul interviews a man with a very familiar face in the clip.
It even has a Launch Zone for new releases.
The sneakers arrive this week.
The coveted look was released Nov. 30.
The first colorway of the shoe to drop is the black, white and blue lagoon iteration.
The athletic giant will be receiving FN’s Marketer of the Year Award on Nov. 29.
As of 11:30 a.m. ET, multiple reports state at least 75 people have died.
This is the first of three “Game City” videos Champs plans to do with Adidas.
Prepare to be broke next month.