The shoe giant is setting up shop at this year’s Sole DXB, a festival dedicated to sneaker culture and hip-hop held in the Middle Eastern hub. Nike flew in footwear professionals from all over the world to make people’s wildest shoe dreams come to life.
Only the white-on-white pair, the ultimate in a blank canvas, will be available for customization. Treatments such as different patterned swooshes, studs and millennial pink leather embellishments can incorporated onto the basketball-turned-lifestyle shoes. For those more daring, there’s also a dip dye station that will completely transform the plain kicks into a one-of-a-kind design that can only be achieved exclusively at the event.
Those heading out to Sole DXB this weekend can rest assured: Nike representatives have confirmed that the pop-up shop is fully stocked with enough shoes for everyone, and attendees can feel free to purchase as many as they wish for customization.
Just remember that last year more than 16,000 attendees appeared at the festival. So if this event is at the top of your list, arrive early to beat the lines.
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