The footwear brand’s new styles, released last month, are inspired by founder and chief creative officer Jodie Fox’s holiday in the Italian capital — and are a tribute to the city’s stunning palette of colors.
“I spend a lot of time in Rome,” Fox shared with Footwear News at a launch event in Los Angeles. “If you’ve ever seen a city shot of Rome, there’s an incredible combination of yellow and slightly orange — and you get some of the forest green, but that’s not on this sandal.”
The sandals are designed in Italian leather, naturally, and feature wide straps. Silhouettes include a 3-inch heel version (around $189) and a flat style (around $139). A chic insert strap can be incorporated into the design, too.
Of course, other elements of the sandal can be reimagined in several ways, as Shoes of Prey is a customizable brand.
One of the DIY options the brand offers is vegetable-tanned leather — a patina-finished material that is exclusive to the flat Roma.
Speaking to FN in a previous interview, Fox said that the growing trend toward customization is becoming “mainstream.”
“It’s not just something customers find interesting; it’s now something they expect,” Fox explained. “We develop all of our technology in-house and have our own factory because we couldn’t find that anywhere in the world to offer it at scale.”
Last year, Fox launched her first collection of shoes for the brand labeled Jodie Fox by Shoes of Prey.