The temporary outpost begins on Tuesday and runs through July 31 at downtown L.A.’s Grand Central Market, where the label has collaborated on shoes with three DTLA-based companies: Wexler’s Deli, P.F. Candle Co. and Boyce Studio.
The slip-on style collaborative shoes are available in gray with three different colors on the sole and heel tab — each co-branded with the respective partner’s logo.
The companies are also creating special projects for the occasion, including a New Zealand Ōra King salmon meal at Wexler’s Deli; a custom wood succulent planter from Boyce Studio inspired by the Allbirds’ logo; and a candle by P.F. Candle Co. featuring the notes of beeswax, moss, sweet grass, wildflowers, vetiver, cedar wood and deep honey.
Known for its comfy, eco-friendly merino wool footwear, it will be the third installment of the “Allbirds And…” pop-up series, of which the year-old brand has previously collaborated with other local institutions in San Francisco and Wellington, New Zealand.
Allbirds footwear is an eco-friendly brand that counts Emma Watson as a fan. The label incorporates temperature-regulating and sustainable merino wool that can be washed in the machine.