Freshly Picked is in expansion mode.
Following the recent debuts of its Mary Jane and City Moc styles, the Provo, Utah-based baby and toddler shoe brand — best known for its handmade fringed leather moccasins — is getting ready to unveil its first sandal, just in time for summer.
Set to launch at Freshlypicked.com on May 16, and at select retailers around the country later this month, the $40 leather sandal features a classic T-bar construction and a simple buckle strap at the ankle. Available in sizes 3 to 12, the shoe comes in four sophisticated colors: blue, red, tan and platinum.
“Freshly Picked wants to provide footwear for every occasion – from a moccasin for a baby’s first steps to a well-crafted sandal to take on summer. Whether [your child] is going wild at the park or running along the beach, our sandals are built to play — just like kids are,” said Susan Petersen, founder and CEO of the brand, whose celebrity fans include Ayesha Curry, Michael Phelps, Olivia Wilde, Kim Kardashian West and Sara Rue.
Looking to further round out its offerings, Freshly Picked plans to release additional new styles and products throughout the remainder of the year. Stay tuned …