The Provo, Utah-based brand, known for its leather baby and toddler footwear, has partnered with American Greetings to bring the much-loved Care Bears characters to life on its popular fringed moccasin shoes.
Debuting Thursday exclusively on Freshly Picked’s website, the limited-edition collaboration is kicking off with five colorful styles. One is detailed with an allover print, while the other four shoes each feature a different Care Bears character in its corresponding color: Funshine Bear (yellow), Grumpy Bear (blue), Tenderheart Bear (tan) and Cheer Bear (pink).
Available in baby sizes 1 to 7, the shoes retail for $60 a pair.
First introduced on greeting cards in 1982, the Care Bears crew starred in a children’s animated television series and several films, and were also turned into a line of plush teddy bears. American Greetings revived the brand in 2012 with a new TV series, “Care Bears: Welcome to Care-A-Lot,” followed by a Netflix show, “Care Bears & Cousins,” in 2015.
This year, the popular entertainment brand will celebrate its 35th anniversary with a major social-media push celebrating its colorful history and inviting fans to share Care Bears memories and throwback photos from their own childhoods.