The word “premium” is often thrown around carelessly among the sneaker community, but Swedish retailer Sneakersnstuff is taking the term back to its essence this weekend with a classic Reebok collaboration.
Using the simple yet sophisticated Reebok Club C as its base, Sneakersnstuff has stripped the sneaker down, replacing its traditional leather with a smooth elk leather that’s sure to age marvelously with wear.
Branding has been kept to a minimum, appearing in the form of gold foil debossing at the tongue (Sneakersnstuff’s logo) and the heel (Reebok). There’s no flashy details or colors here; just high-quality, carefully chosen materials and accents.
In a press release, Sneakersnstuff explains how this project serves as the antithesis for today’s ever-present hyped-up footwear drops.
“We don’t expect this to create a line of resellers outside our doors, and we don’t expect our servers to crash from bots,” the retailer wrote. “We made this for you who want something more than just hype. In fact, we made this for ourselves.”
If you like what you see, this collaboration arrives tomorrow from each of Sneakersnstuff’s European doors and online from sneakersnstuff.com. The U.S. retail price is $159.
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