Would you take a bright yellow highlighter to a pair of Yeezys for a chance at securing a pair in the future? It may sound crazy, but that’s exactly what many Twitter users did last night.
The viral incident was sparked by Yeezy Mafia, a popular account that specializes in early information for Adidas and Kanye West products. With a “Semi Frozen Yellow” Yeezy Boost 350 V2 style expected in December, Yeezy Mafia decided to have some fun, challenging its followers to create their own yellow pair with a highlighter.
The challenge picked up steam quickly, and several users responded with images and videos showing their “Zebra” Yeezy Boosts getting transformed into DIY highlighter-yellow looks.
“Someone messaged me a video of someone coloring his ‘Zebras’ in yellow with a highlighter, I thought it was cool so asked the fans to do the same,” Yeezy Mafia tells Footwear News. However, the account was quick to point out that many people used fake pairs, which it turned into a silver lining by allowing the users to guarantee an authentic pair from a future release.
“The response was pretty cool, we gave out a few tokens (to buy Yeezy carts) to the guys with fake pairs so they can get a real one,” Yeezy Mafia said. “And everyone was having fun. That shows how influential we are. That’s crazy.”
See the best DIY Yeezy customs below and check back soon for more details on the “Semi Frozen Yellow” Yeezy Boost.