With nostalgic “no strings attached” branding reminiscent of Nike’s ‘90s ads, the Air VaporMax leaves its shoelaces behind for two new styles in “Night” and “Pure Platinum.”
Despite the lack of laces, the rest of the Air VaporMax remains largely unchanged here, with a breathable Flyknit upper and cushioning provided by the brand’s first-of-its-kind VaporMax midsole.
Rather than use the foams found in a traditional sneaker midsole, the VaporMax is cushioned solely with the brand’s Air cushioning, which has been a hallmark of Nike’s running shoes since 1987. The end result brings the wearer’s foot closer to the Air technology than ever before.
“Without any midsole or sockliner, you get to feel the Air in a whole new way,” said Zachary Elder, cushioning innovation designer at Nike. “As you step down, each lug gets pushed into the Air unit, ramping up the pressure. As you step off, the pressure releases, creating that springy bounce.”
Find out what it’s like to run in the Air VaporMax here.
Both laceless Air VaporMax styles pictured here are available now from select retailers, the Nike SNKRS app, and nike.com for $200.
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