‘Love & Hip Hop: Hollywood’ Star AD Diggs Talks Unisex Clothing Line, Leveraging TV Fame for Branding

AD Diggs of 'Love & Hip
AD Diggs, DiggtheKicks, "Love and Hip Hop Hollywood."
Courtesy of Aries Jones

VH1’s “Love & Hip Hop: Hollywood” star AD Diggs announced the relaunching of her unisex clothing line DiggtheKicks on Oct. 16. Diggs recently appeared on part two of the “LHHH” reunion show, which aired Monday.

Diggs has been able to leverage her time on the reality TV series into marketing opportunities for the brand. With all of the attention, the entrepreneur has reached a much larger group of people by appearing on the show and discussing it. “This is a huge platform, so I’m really grateful for this opportunity. I think when you go in with a plan and you know what you want to do on any platform, go in with goals and plans. And I was able to do that, and this franchise has given me this opportunity,” Diggs told Footwear News.

AD Diggs Diggthekicks Diggs, center, poses for a modeling shoot for the DiggtheKicks jackets available now. Courtesy of Aries Jones

The origin of the streetwear label hails back to Diggs’ early days of owning a sneaker store called DiggtheKicks.“Diggthekicks was first a sneaker shop, and I wanted to make sure I was able to give affordable sneakers,” said Diggs.

After experiencing some local success with the shop and selling limited-edition apparel items, Diggs wanted to take the brand a step further.

Diggs turned her love and passion for kicks into a wearable product that provides fashionable and comfortable apparel for sneakerheads.

DiggtheKicks provides unisex items such as sweatsuits, hats, jackets and leggings. The DTK sweatpants include a logo near the bottom of the leg to attract the eye down to the wearer’s kicks. “Right now, what I really enjoy in the fashion world is the sweatpants. We see tracksuits coming back with this ’90s style but a little more fitted, less baggy,” said Diggs. The line of athleisure clothing plays well in the modern sneaker market, as consumers are continuing to lean toward comfortable and athletic-style clothing.

Diggthekicks apparel is available online at diggthekicksdtk.com.