Nike’s Beijing offices in China are some of the most impressive you’ll find in the athletic industry. For this project, Nike commissioned Denmark-based Johannes Torpe Studios in 2015 to create art installations inspired by the brand’s rich heritage.
According to Johannes Torpe Studios, the theme of the installation was “changing perspectives,” and the design studio was challenged with the task of reinterpreting Nike icons such as the Air Force 1 and Cortez.
Other brand stories represented through the art include the Nike’s staple Flyknit technology and co-founder Bill Bowerman’s famous “If you have a body you are an athlete” quote.
“The brand installations were designed as engaging touch points for occupants of the space,” said Rachel Mackay, project leader and head of branding at Johannes Torpe Studios. “It was important to us that the pieces would continuously intrigue and surprise those who interact with the workspace on a daily basis. We therefore created transformative pieces that aim to deliver new experiences each time they are viewed.”
One of the most awe-inspiring installations in the offices is the Magical Lamella wall, which changes colors from gray to orange to blue depending on the angle from which it is viewed. From the front, Bowerman’s quote can be seen in blue.
Further noteworthy details include motivational messages such as those seen on the “Find Your Greatness” wall. According to Johannes Torpe Studios, these phrases are intended to help Nike employees be passionate about their day-to-day work.