The brand’s Futurecraft 4D sneaker — which was honored as one of Time’s best inventions of 2017 — is set to receive an all-white Primeknit makeover, complete with the sneaker’s first-of-its-kind midsole. It’s created with light and oxygen via a process known as Digital Light Synthesis, courtesy of tech company Carbon.
“With Digital Light Synthesis, we venture beyond limitations of the past, unlocking a new era in design and manufacturing — one driven by athlete data and agile manufacturing processes,” Eric Liedtke, executive board member of global brands at Adidas Group, said of the technology. “By charting a new course for our industry, we can unleash our creativity — transforming not just what we make but how we make it.”
“Our partnership with adidas will serve as an ongoing testament to how the digital revolution has reached the global manufacturing sector, changing the way physical goods are designed, engineered, made and delivered,” Dr. Joseph Desimone, co-founder and CEO of Carbon, said of the collaboration.
According to Yeezy Mafia, this white colorway of the Futurecraft 4D will be released in February or March in a friends-and-family exclusive.
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