Adidas is giving its popular AlphaBounce running shoe a refresh with three new looks accompanied by an inspirational campaign ad.
Aramis is the motion capture technology Adidas used to develop the AlphaBounce. The technology, which utilizes a combination of cameras and sensors, allowed Adidas to pinpoint crucial areas in a runner’s foot.
“Using motion capture technology, we identified parts of the foot that expand during a runner’s stride,” said George Robusti, senior design director for Adidas global running.
To launch the new looks, Adidas tapped Kansas City Chiefs cornerback Marcus Peters, Houston Astros shortstop Carlos Correa, Miami Heat forward Justise Winslow and San Antonio Stars guard Moriah Jefferson for a 60-second clip that features the music of Gil Scott-Heron.
This latest wave of AlphaBounce colorways is available now in white (officially named “clear gray”) and black from adidas.com for $110, while the navy makeup will launch mid-March.