This week, Zappos launched The Ones, a shopping destination that specializes in retro sneaker styles. Kicks fans can start snapping up shoes now in multiple ways, by visiting the online store (FindTheOnes.com) or checking out the shoppable Instagram account (@The_ONES).
Both feature classic sneakers such as the Adidas Originals Stan Smith tennis shoes, Converse Chuck Taylor All-Star high-tops, Puma Suedes and Vans Old Skools. Prices range from $40 to $75.
Additionally, Zappos teamed up with retail legend Tarek Hassan on a brick-and-mortar pop-up opening Nov. 15 in New York. As the owner of the Concepts chain, Hassan is one of the most influential figures in the streetwear world. Since launching Concepts more than 20 years ago, he has collaborated with brands such as Nike and New Balance on numerous styles that have been sell-out items among sneaker lovers.
The Hassan-curated pop-up, dubbed Beyond, will be located at 229 Hudson St. for a limited time. Zappos has also organized a “pop-in” at the Bird Brooklyn boutique, which will be open through the end of the year. Both will feature many of the sneakers currently selling on The Ones online shop.