When Chanel launched a takeover of Paris’ Colette concept store in October, the French fashion house also announced that it would debut the storied collaboration with Pharrell Williams toward the end of the residency.
We can now reveal that the launch is taking place tomorrow. But even if you happen to be in the City of Light, there will be no use in queuing up outside the Rue Saint Honoré boutique.
In true egalitarian French spirit, there will be a level playing field for all. A limited edition of 500 pairs of Pharrell x Adidas Originals Hu NMD sneakers will be offered for sale tomorrow from 10 a.m. to 8 p.m. (Note: This is Paris time, so do some math and set your alarm accordingly).
To have a chance to purchase, you must first preregister on the chanelatcolette.fr microsite. A random draw executed by an impartial French official will determine whether it’s your lucky day. Otherwise, you can console yourselves by downloading Chanel’s podcast with Pharrell, which will be available later this week. The new episode will form part of the house’s ongoing 3:55 series of podcasts on iTunes.
If your name is drawn, however, you will be sent a confirmation email on Nov. 23 with instructions for purchasing and collecting the sneakers from Colette at an appointed time. Only one entry is allowed per person. Oh, and as for the price, it stands at about $1,175.
Twenty-three is a cosmic number, a detail that would no doubt appeal to the house doyenne and her passion for astrology.