On Tuesday, Armenian shoe designers got a boost of exposure on Snapchat when the “Keeping Up With the Kardashians” reality star featured a pair of their pumps she received as a gift from the creators.
“How amazing are these shoes I just got today in the mail from these Armenian designers,” Kardashian West said. “They look insane. I can’t wait to wear them.”
The E! fixture presented dark brown croc-skin pumps that had pointed-toe profiles and her name emblazoned on the insole: “Exclusively for Kim Kardashian.”
Kardashian West made a trip to Armenia in 2015 with her sister Khloe Kardashian; their late father Robert Kardashian is of Armenian descent.
The queen of contour, who recently launched an eponymous makeup brand, also showed her fans gifts she received from the Good American brand, including a “Libra” sweatshirt and jeans.
Ahead of her beauty industry venture, last September Kardashian West announced on Snapchat her collaborative venture, Adidas Calabasas. She highlighted children’s apparel from the range that incorporated Adidas branding and Calabasas — the exclusive California community that the Kardashians and other stars call home. “Look at how cute all of this kids’ stuff is — Kanye and I have an exciting project coming up soon,” she said while showcasing T-shirts and hoodies.
The Calabasas x Adidas Yeezy Powerphase sneakers dropped in March and were rereleased on June 4.