This week, Mac Cosmetics posted a short Instagram video announcing a future collaboration with Puma. The clip, which shows the black and white outline of a running shoe, presents logos for the two companies in a teaser of what may soon be a line of makeup products.
“Stay tuned for a kickin’ collaboration, coming soon to the US,” the company published on Instagram.
After that, both brands held off on releasing further details. Still, the news immediately caused a stir among makeup fans, with some speculating that the word “kickin'” hints at a particularly shoe-related line.
While Mac is known for its special lines and has collaborated with artists like Ariana Grande, Lorde and Ellie Goulding, the new line would be the first collaboration with a major sportswear company. Some fans also expressed hope that Rihanna, who has been Puma’s creative director since 2014 and has also collaborated with Mac, is somehow involved in the latest project.