For Ugg, three times is the charm.
The company is joining a wide range of high-profile brands with the recent opening of its third retail location in New York — this time in the Westfield World Trade Center shopping mall.
The 3,382-square-foot store joins the California brand’s other locations in Soho and on Madison Avenue. A new interior design by U.K.-based Checkland Kindleysides, a global design agency specializing in the art of brand storytelling, focuses on a modern design where product takes center stage.
The Westfield World Trade Center is a must-see in New York and the largest shopping mall in Manhattan. It opened in August 2016, replacing another shopping center at the same location that was destroyed during the Sept. 11 terrorist attacks.
Included in the store’s product offering is a range of fall 2017 footwear such as the brand’s trademark boots, luxe outerwear, cozy loungewear and accessories such as gloves. Product is available for men, women and kids.
The new fall 2017 collection will be marketed in a fall campaign that features actor Kyle MacLachlan and rock music legend Kim Gordon, among other Californians.
“Since we opened our first Ugg concept store in Soho ten years ago, our mission has remained the same; expand the consumer perception of Ugg and provide the ultimate brand experience,” said Gerard Marceda, VP North American Retail. “Our concept stores continue to provide the best vehicle to celebrate our heritage product and introduce new product categories into the marketplace.”
Marceda noted that over the past few years lower Manhattan has been transformed from a financial district to a thriving neighborhood with new residential, restaurant and shopping. “With that, we have been looking for the ideal location in downtown Manhattan to open our next Ugg concept store to complement our Madison Ave. and Soho locations,” he said. “The Westfield Oculus is one of the most exciting retail projects happening in North America right now so we’re thrilled Ugg is a part of what we feel will be a pinnacle experience for our customer. Our concept stores offer product exclusives, expanded range of accessories, outerwear, and in store experiences such as customization. In addition this store will feature our latest omnichannel selling capabilities that further bridge the gap between on and offline shopping.”
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