In a way, viral photos of crowds of Black Friday shoppers have become a holiday tradition of their own.
Before the country’s biggest shopping day got into full swing, people were lining up outside stores to get the best deals on shoes, clothing and electronics.
Some hopeful shoppers started gathering outside of the flagship Macy’s store in New York City the night before to gain early entry to the store’s Black Friday discounts. Similar crowds could be found lining up outside Walmart, Zara and Victoria’s Secret stores.
Black Friday also started off with a Twitter joke in which user @OverlyLiked wrote that he was going to sell a Walmart uniform for shoppers who wanted to sneak in to the store early for the best deals.
By the time the original poster clarified that he tweeted the photo as a joke, people had already offered to buy it.
Though the day saw its fair share of shoppers, the photos that have been posted so far do not appear to depict crowds as large as the ones that have gotten attention in past years. While 44 percent of Americans said they planned to camp out for Black Friday deals this year, an increasing number of people are opting to shop online sales instead.
That said, the shopping holiday that was once almost entirely exclusive to the U.S. has now gone global, with hordes of Black Friday shoppers turning out in cities such as London and Madrid.