Women In Power: Aurora James Of Brother Vellies Talks About Supporting Fellow Female Talent

FNAAs 2015 Red Carpet Arrivals
Aurora James.
REX/Shutterstock.

Aurora James, the designer behind Brother Vellies, is a newcomer who’s making big waves in the fashion world. Late last year, she was awarded the CFDA/Vogue Fashion Fund prize. Here, James talks about raising capital, pushing herself and why you will never find her competing with other women.

Most surprising thing you learned: “That the growing never stops. The challenges are just as hard, but they get a bit easier only because you have more practice. As an entrepreneur, there is never a point where it lets up — you always must keep pushing.”

Aurora James Brother Vellies Aurora James of Brother Vellies. Courtesy of brand.

Best advice received: “Life is about the journey and not the destination.”

Biggest challenges for women: “Raising capital. It’s just harder, or so I’ve been told 900 times by the multitude of female entrepreneurs in NYC. Not impossible, nothing is impossible  — it’s just a bit harder. But that’s why we push ourselves, right?”

Brother Vellies Spring 2016 New York Fashion Week Brother Vellies spring ’16 collection. Stephen Sullivan

Best advice for cultivating more young female talent: “I think as women it is critical that we support each other. I am not interested in competing with other women. There is enough pie for all of us, and ultimately, if we band together, all ships will rise with the tide.”

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