Thaddeus O’Neil Partners With Ugg For Spring ’17 Presentation

Thaddeus O' Neil Men's Spring 2017
Ugg Classic Minis on a model at Thaddeus O'Neil presentation.
Courtesy of brand.

Thaddeus O’Neil looked to another brand with surf origins for his latest presentation.

The New York designer tapped Ugg to outfit models at his spring ’17 show at New York Fashion Week: Men’s in the brand’s Classic Minis and Scuff Slippers, both in the chestnut colorway.

Thaddeus O' Neil Men's Spring 2017 Collection Ugg Boots Models wearing Ugg Classic Minis and Scuff Slippers at the Thaddeus O’Neil spring ’17 presentation. Courtesy of brand.

Thaddeus O' Neil Men's Spring 2017 Collection Ugg Boots Models wearing Uggs at the Thaddeus O’Neil show. Courtesy of brand.

“I’ve surfed pretty much my whole life, and I still have my first pair of Ugg boots from when I started surfing,” said O’Neil. “Considering the Ugg brand’s surf origins, this was a natural partnership for me. It complements my vision of designing fashion through the oceanic and bohemian lens of surfing.”

Thaddeus O' Neil Men's Spring 2017 Collection Ugg Boots Models wearing Uggs at the Thaddeus O’Neil spring ’17 show. Courtesy of brand.
Thaddeus O' Neil Men's Spring 2017 Collection Ugg Boots A model wearing Ugg Classic Minis at the Thaddeus O’Neil show. Courtesy of brand.
Thaddeus O' Neil Men's Spring 2017 Collection Ugg Boots Models wearing Ugg Scuff Slippers and Classic Minis at the Thaddeus O’Neil spring ’17 show. Courtesy of brand.

Rob Koenen, vice president of Ugg for men, said it is thrilled to be working with O’Neil.

“This partnership honors our history while beautifully showcasing the effortless and modern styling of our future,” said Koenen.

This isn’t the first time Ugg has collaborated with a high fashion designer. The brand outfitted models at the Marchesa spring ’16 runway show while they were backstage getting their hair and makeup done.

Want More?

Ugg Readies The Biggest Launch In Brand’s 38-Year History

Kit Harington Wears Uggs While Filming ‘Game Of Thrones’ Resurrection Scene

Ugg Kicks Off Brand Relaunch With Slick New Retail Store Opening