Denim lovers can now truly wear the material from head to toe.
Starting today, Madewell — the J. Crew-owned retailer known for its women’s denim offering — is running a Denim Every Day program. For 24 days straight, Madewell will bring its customers exclusive denim items.
In addition to jeans, jumpsuits, jackets and dresses, there’s even a collaboration with home decor store ABC Carpet & Home. Of course, we’re most interested in the ultracool collaborations with two classic sneaker brands: Vans and Saucony.
The Madewell x Vans Sk8-Hi Slim high-top sneakers launch today and are done in a classic denim upper with a lighter denim accents. The shoes retail for $70 and are available exclusively on Madewell.com and in stores.
denim every day is here (!!) / we believe denim’s for more than just jeans. for us, it's a way of life. so every morning for the next 24 days, we’re reimagining our favorite fabric in totally new, unexpected ways and in places you definitely haven’t seen it before. we're kicking things off with the sneakerheads at @vans and a 3-tone denim take on their classic sk8-hi high-top you can only find here. we also believe denim’s something you can live *on* not just in, so we worked with furniture experts @abccarpetandhome on a super-limited-edition chair. what else is on tap? collaborations with @pfcandleco, a chance to design a one-of-a-kind denim jacket with chain-stitching embroidery collective @ftlonesome from austin, texas, and with style-minded @goop, we created something you’ll want to live in. check madewell.com/denimeveryday each day (link in bio) and follow us right here for up-to-the-moment news so you don’t miss a thing. #denimmadewell #denimeveryday
On Sunday, Madewell will release Saucony DXN trainers. Saucony’s beloved signature style is done in two-tone denim and retails for $85 online only.