Saks Fifth Avenue is once again joining with Stand Up To Cancer and the Entertainment Industry Foundation (EIF) for the Key To The Cure Campaign.
For 2016, actress Halle Berry is serving as the official campaign ambassador, supporting the goal of raising money for cancer research and treatment organizations.
Christian Louboutin was tapped to design a T-shirt that will be available in all Saks Fifth Avenue stores in the U.S. and Canada and on Saks.com and Saksoff5th.com. All proceeds from the $35 shirt will be donated to Stand Up To Cancer.
“I am very glad to work with Saks to support this important cause to help people who are affected by cancer,” said Christian Louboutin. “It is my mission to help women feel beautiful, and I hope that this T-shirt empowers those who wear it.”
The 2016 Key To The Cure Campaign officially begins on Oct. 1. Now in its 18th year, the effort has raised nearly $40 million.
Berry is set to wear the Christian Louboutin T-shirt in a Saks Fifth Avenue-sponsored national public service announcement, appearing in fashion and lifestyle media outlets in September and October.
“I, like so many others, have been touched by cancer, which is why I’m proud to continue to lend my support to the Entertainment Industry Foundation and Stand Up To Cancer in serving as this year’s Key To The Cure ambassador,” said Berry. “I hope everyone will join me in supporting this critical cause by purchasing a Key To The Cure T-shirt.”
Through the years, donations have been made to the Cleveland Clinic, Dana-Farber Cancer Institute, Nevada Cancer Institute, Breast Cancer Research Foundation and EIF’s Women’s Cancer Research Fund.