Splendid Taps Titan Industries As Footwear Partner

Splendid has a new partner for its footwear division: Titan Industries is its new footwear licensee. Splendid is a division of VF Contemporary brands and Titan will replace New York Transit as the former footwear licensee.

According to Titan Industries CEO Joe Ouaknine, the California casual brand will replace the footwear division for Joe’s Jeans, which the company is phasing out.

“It gives us an instant established business,” he said. “It’s a great opportunity for us.”

Splendid Spring 2016 Collection
Splendid spring '16 collection.
CREDIT: Courtesy of brand.

The new agreement was announced Friday, although future plans for the footwear division were not disclosed.

Splendid Spring 2016 Collection
Splendid spring '16 collection.
CREDIT: Courtesy of brand.

The apparel collection first launched shoes in 2012. Splendid has a sister brand, Ella Moss, which is at a higher contemporary price point.

Splendid Spring 2016 Colelection
Splendid spring '16 collection.
CREDIT: Courtesy of brand.

Titan Industries also recently bought the trademark rights for Badgley Mischka.

Want More?

Shoe Queen Sarah Jessica Parker Opens Up About Leadership, Facing Criticism & More

Celebrity Designer Statement Shoes: May 2016

Rihanna’s Puma Creepers Hit eBay Following Release

Bionda Castana Opens New Store in London’s Belgravia

What Under Armour & UCLA’s $280 Million Deal Tells Us About The Future of College Team Sponsorships

Gwen Stefani Rocks Louboutins To ‘The Angry Birds Movie’ Premiere

Marilyn Monroe’s Custom Ferragamo And More Shoes In ‘The Legacy Of A Legend Exhibition’ And Auction

Badgley Mischka And Titan Industries Buy Trademark Rights From Iconix

 

More From Our Brands

Access exclusive content