Foot Cardigan To Launch No-Show Sock Line Tonight On HSN

Foot Cardigan
Foot Cardigan no-show socks in the "Weather or Not" pattern for men and women.
Courtesy of brand.

Novelty sock subscription service Foot Cardigan is debuting its first collection of no-show styles, and HSN shoppers will have dibs.

On Thursday at 9 p.m. EDT, Foot Cardigan CEO Bryan Deluca and chief technology officer Matt McClard will appear as guests on “The List,” hosted by Colleen Lopez, to introduce this new series. The collection will be available for purchase on the show and on HSN.com (inventory permitting).

Shoppers will have the chance to buy a three-month subscription to Foot Cardigan for $27, plus $1.95 for shipping and handling. The first month’s delivery will be the men’s or women’s version of its “Weather or Not” no-show sock, but the next two socks will be a surprise.

Foot Cardigan Foot Cardigan’s no-show sock with prickly-pear print. Foot Cardigan

While this marks Foot Cardigan’s first appearance on HSN, Deluca and McClard are no strangers to TV. The executives appeared on “Shark Tank” last fall and walked away with a $250,000 investment from Dallas Mavericks owner Mark Cuban and guest shark Troy Carter of production company Atom Factor.

Moments after the show aired, the duo saw a dramatic uptick in online orders on the Foot Cardigan e-commerce site. Most likely, their HSN debut will have a similarly favorable outcome.

Foot Cardigan launched in 2012 and delivers adults and kids’ socks to subscribers monthly, for $9 for one adult pair per month and $11 for two children’s pairs.

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