The label’s new pop-up offers a whimsical, interactive shopping adventure that’s more like a trip to a playground rather than a typical shelf-lined retail space.
The shoe park opens Friday and runs through May 22 at 83 Wooster St. in New York, N.Y. Store hours are 11 a.m. to 7 p.m.
Shoppers are encouraged to slip off their shoes, engage with the products and control their own self-guided experience.
Everlane’s summer shoe collection and travel bags will be presented and ready for purchase on site throughout the sculptural installations created by spatial designer Robert Storey.
As a bonus, no pushy salespeople or playground bullies are allowed.