The shop will be within the Wolverine Co. store (a sister brand to Sebago) in the trendy Nolita section. The brand will take over the front portion of the store, with product showcased in the windows.
Included in the collection will be limited-edition footwear styles for men and women, such as color updates to its classic Docksides boat shoes, exclusive penny loafers including the Classic and Heritage, as well as a new women’s collection in collaboration with Liberty Art fabrics, the U.K.-based company known for its novelty print fabrics. There will also be an offering of companion apparel and accessories.
“In honor of our 70th anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” said Dani Zizak, chief marketing officer for Sebago. “The importance and reverence for craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well-crafted.”
The pop-up store will be at 254 Elizabeth St.