Men’s direct-to-consumer brand Paul Evans, is taking the next step in connecting one-one-with consumers. The company has just opened a shop a 250-square-foot shop at 35 Christopher St. in New York where it will be hosting a grand opening event on Saturday, March 5, from 11 a.m. to 7 p.m.
According to company co-founder Evan Fript, customers had expressed interest in having the opportunity to see the product first hand as well as be fitted by the Paul Evans’ team. Fript explained, however, shoes will not be available for purchase at the store. Customers can try them on for size, pay for their purchase, and then have them shipped directly to their home or office.
The brand’s business model mirrors that of Bonobos and Warby Parker,” said Fript, who refers to the brick-and-mortar location as a guide shop, designed to help customers select product and their correct size. He also noted the store’s on the same street as men’s footwear retailers Leffot and Jeffrey-West, a collection produced in the U.K., turning the block into a shoe destination for guys.
The collection of modern, yet timeless looks are produced in Italy and include cap-toe brogues, Chelsea boots, monk straps and tassel slip-ons. Since the line is sold directly to consumers and has no wholesale distribution, pricing is more accessible at $349 to $399.
“The collection offers casual to formal styles that work with a suit and tie to date night,” said 29-year-old Fript, who along with his partner had jobs in finance world before stepping into the footwear industry. Fript plans to add four more locations in New York before expanding into other cities.