Direct-to-consumer men’s luxury footwear label Grand Voyage is sailing off to a new destination.
The brand, founded by former CEO of creative recreation Robert Nand, launched last year selling directly through its website. Now Grand Voyage will extend its reach to brick-and-mortar Barneys stores next season after a successful run on the retailer’s site.
“We just partnered with Barneys, and we’re really excited to work with them,” Nand told Footwear News. “Everything’s online, and next season it’ll be on the floors. The team over at Barneys is as professional and good as they get — the insight and feedback I get, is the best.”
Nand added that the shift in strategy is important for a new brand in the luxury market so that consumers can “feel and touch the quality of the product.”
“Everything we make is in Florence [Italy] — the same factory as Chanel, Lanvin and high-end designers,” Nand explained. “Especially with Barneys, if our shoes are made in the same factories, it’s important that we sit in the same stores so people can get to learn more. Barneys is like our U.S. showroom in a manner that’s impossible for us to re-create.”
Grand Voyage’s footwear collection features boots, high-tops and oxfords, among other styles. On Wednesday, the label will begin shipping its new Bitton slip-ons. The shoe is designed with a rope band that has gold ornament details; it’s available for $220 online.