Jimmy Choo Expands Eyewear Collection With Men’s Addition

Jimmy Choo 20th Anniversary
Sandra Choi and Pierre Denis celebrate Jimmy Choo's 20th anniversary.
REX Shutterstock.

Italian eyewear company Safilo Group and footwear designer Jimmy Choo have announced the early renewal of their agreement for the design, manufacturing and distribution of the Jimmy Choo Eyewear collection. The new agreement runs through Dec. 31, 2023.

The agreement also includes the launch of a companion Jimmy Choo men’s eyewear collection, with a first capsule edition to be presented in the brand’s boutiques and globally in high-end optical stores beginning in January 2018.

“We are very satisfied with this early renewal, [which] comes on the back of the excellent success of the eyewear category of this iconic fashion-luxury brand, with leading growth rates in the sun and opthalmic categories,” said Luisa Delgado, CEO of Safilo.

Pierre Denis, CEO of Jimmy Choo, added, “We are very happy with this license extension. Safilo has demonstrated that it is a true partner of trust, able to drive results across the world, maintaining high standards of product creation and distribution. Sandra Choi’s artistic vision is perfectly reflected in the eyewear collection that every season is gaining the favor of the most elegant and fashionable women in the world.”

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