Plae is getting ready to roll out the next installment of its super-cool Art of Plae series.
The San Francisco-based kids’ brand, founded by industry veteran Ryan Ringholz, is once again partnering with its artist in residence, Oliver Black, on a colorful capsule of shoes.
The latest offering includes three of Plae’s most popular styles — the Chloe Mary Jane shoe, the Max high-top sneaker and the Thandi boot — which have all been detailed with Black’s original artwork. The shoes will be available for purchase beginning Wednesday at Goplae.com and at Nordstrom. Each pair purchased through Plae’s own website will come with a special gift-with-purchase item, a LOVE Stash It tote bag, also decorated with Black’s designs.
The Chloe shoe, priced from $50 to $55, is inspired by the artist’s roots in California’s Marin County. The graphic floral print showcases his unique interpretation of the vibrant madia flower, which blooms throughout the region.
The $65-$70 Max sneaker features a dense, interlocking pattern of colorful animals, while the Thandi boot, priced from $80 to $90, draws inspiration from Black’s travels to India, with its whimsical elephant characters.
As part of the Art of Plae initiative, Plae also is teaming up with California dance group Kinjaz (featured on MTV’s “America’s Next Dance Crew” show), whose members will star in a series of soon-to-be-released videos showcasing a dance they choreographed together with a group of young children.
Launched last year, Art of Plae’s mission is to expose kids to art and creative expression, both critical components of childhood development. “There is this traditional idea of art being admired yet untouchable in the adult world, but when you put it in the hands of kids, they just run with it — literally, in this case,” Ringholz said at the time. “Creating a shoe that kids can view as both fun and functional allows for the art of play to take place through the eyes of a child.”