Located in the Preston Royal Village East shopping center, the store will stock the brand’s full collection of colorful children’s shoes, slippers, apparel, backpacks and lunch bags. Since launching in 2011, Chooze has made a big splash in the market with its quirky, mismatched concept and mission to inspire kids to be confident and have fun with fashion.
Chooze’s founder, Sharon Blumberg, said the shop is an ideal opportunity to share the brand’s story in a more personal way and hinted at additional openings in the future.
“The pop-up gives us a chance to fully connect with our customers,” she noted. “We are looking forward to further spreading the happiness of our brand as we grow our reach through this and future shops.”
To engage with its young audience, the store, which is scheduled to run through the holidays, will host various activities and special events for kids, including pajama parties, story times, music classes and yoga sessions.
In addition, in honor of its fifth anniversary, Chooze plans to donate 10 percent of its pop-up sales during the weekend of Nov. 18-20 to The Birthday Party Project, a nonprofit organization that throws birthday celebrations for homeless children. A special Chooze birthday event also will be held at the pop-up.