Under Armour Data Shows How People Worked Out and Ate on Thanksgiving

Under Armour AMP Trainer TRX Edition
Under Armour AMP Trainer — TRX Edition.
Instagram.

You’d figure everybody celebrating Thanksgiving stuffed their faces and sat on their couches with a food coma. But Under Armour has data that suggests that’s not necessarily the case.

The athletic giant tracked the workouts and food consumption of its Connected Fitness users in the U.S. via its MyFitnessPal app on the holiday, and released the findings today.

Under Armour found that its Connected Fitness users in Washington, D.C., Massachusetts and New York consumed more calories on average than the rest of the country, specifically those users in Mississippi, Wyoming and Missouri, who consumed the least calories on average. Men and women in Washington, D.C., also proved they could out-eat the country, taking in an average of 2,592 calories and 2,011 calories, respectively.

And if you’re a man, you most likely ate more than the women at the table: On average, guys scarfed down roughly 570 more calories on Thanksgiving Day than their female counterparts.

Under Armour Connected Fitness Under Armour Connected Fitness. underarmour.com

But the holiday didn’t keep MyFitnessPal users out of the gym. According to the brand, people in Georgia, Utah and California burned the most calories on average on Thanksgiving Day. Its users in Alaska, North Dakota and Wyoming, however, didn’t work out as much.

Women who logged their workout, on average, burned more than 440 calories on Thanksgiving Day — a 15.17 percent increase over the same day the prior week. Men, on average, burned more than 666 calories, a 16.17 percent increase over the prior Thursday.

According to Under Armour, its Connected Fitness platforms have 190 million users worldwide. Year-to-date, the platforms have accumulated 100,000 daily downloads with 740 million workouts.

Want More?

How Under Armour Can Improve Its Curry 3 Sales

Exclusive: Under Armour CEO Kevin Plank Gets Candid on the 2016 Presidential Election Results

Under Armour Is Ready to Deliver Its Fourth Curry 3 Colorway