Kate Hudson, Demi Moore, Courteney Cox, Tobey Maguire, Jenna Dewan-Taum and Sean “Puff Daddy” Combs were on hand to celebrate the partnership, which is called Jennifer Meyer xo Superga.
In the spirit of Valentine’s Day — and a nod to Meyers’ shot-through-the-heart motifs incorporated in the collection — guests participated in a kissing booth decorated with red roses and posed for photos under a canopy of hanging hearts.
The collaboration features Superga’s classic low-top styles in rich linen fabrics with gold pendant details and colored embroidered prints. Classic high-top styles are embellished in gold studs or other gold detailing. The women’s collection is available in white, ivory, sand, pink, light blue, navy and black hues. The children’s collection incorporates pink and light blue with embroidered prints.
The collection hits retail this month. It’s priced from $149 to $199 for women’s styles, and children’s styles are $99. Select styles will be available exclusively at Barneys New York, while the rest of the looks will be found at Superga stores in New York and San Francisco, on Superga-USA.com, Goop.com, Shopbop.com and at other specialty retailers.
Click through the gallery below for all the pics from the event.