This season, Reebok Classics has re-released its vintage Club C silhouette in new colorways on Reebok.com, priced at $65. Originally launched in 1985 as a performance tennis sneaker, the shoe has since grown into a popular lifestyle item among the creative set.
In recognition of its new status, Reebok tapped cool tastemakers from the worlds of music and fashion to celebrate the Club C relaunch. Among the stars of the campaign are DJs Leigh Lezark and Geordon Nicol of The Misshapes, stylists-to-the-stars Chloe and Marie-Lou Bartoli and creative directors Marcus Troy and Naskademini. The duos were photographed wearing new versions of the sneaker, as well as the first collection of Club C apparel.
According to Reebok, these ambassador pairs were selected because they all “hold court in their respective fields and inspire the notion of standing out from the crowd and blazing your own trail in life.”
The Misshapes certainly embody that notion. Since Lezark and Nicol formed their music collective in the early aughts with Greg Krelenstein, the group has evolved from a New York nightclub fixture to frequent fashion collaborators, providing runway soundtracks for everyone from Karl Lagerfeld and Tory Burch to Zac Posen and Jeremy Scott.
The Bartolis are no shrinking violets, either. Twin sisters born and raised in Los Angeles, they have become sought-after stylists working with such clients as Miranda Kerr, Chrissy Teigen and Nicole Richie. And Chloe’s romantic ties to former Kardashian hubby Scott Disick have landed her in the tabloids.
The last duo — made up of Troy and Naskademini — has done more than its share of trail-blazing. The Montreal-based brothers turned their love of sneakers and fashion into big business — for Troy as a blogger and curator, and for Naskademini as a photographer.