The two-style collection, available for men, women and children, is based on the iconic two-tone bowling shoe silhouette, a style that was first introduced post-World War II, according to Nast Canton.
If there’s anyone who knows about bowling style, it’s Nast Canton. Her father launched the shirt brand Nat Nast Bowling Shirts, which introduced the now iconic two-tone bowling shirt to the marketplace in 1946.
Although the company was sold in 1971, Nast Canton was able to restart the collection under the Nat Nast Luxury Originals label. She introduced the brand again in 2000 with the shirts worn by Matthew Perry on “Friends,” as well as becoming Charlie Sheen’s signature look on “Two and a Half Men.”
While the line’s no longer on the market, Nast Canton has remained a fan of the classic Americana look. So she and three partners decided to translate it into footwear with Pinnz. According to Nast Canton, even the name and logo have a bowling reference, with the branding representing a set of pins.
‘”Kids are buying vinyl records today,” said Nast Canton, about the interest in vintage apparel and home furnishings on the part of today’s younger customers.
The collection includes a low-top and high-top version, and the latter features a patented Droptop that can easily be folded down for a low-cut look. Like classic bowling shoe silhouettes, the lace-to-toe silhouette is easy to get on and off, and it can accommodate a range of foot types.
Nast Canton said the injection-molded sneakers feature comfort elements such as cushioned insoles, arch supports and lightweight PVC outsoles. And while there are just two styles, the color options are endless, she added, noting there will be an assortment in colors of popular sports teams.
In addition to full pairs, consumers will be able to buy a single left style in a range of colors, allowing them to mix and match their shoes. Shoe boxes will be labeled accordingly, with the words “A pair,” while the single shoe box will be printed with “A spare.”
The concept, however, isn’t just about reflecting one’s personal style. According to Nast Canton, the Kansas City,Mo.-based company is supporting a range of charities with its Brother Can You Spare a Dime, Spare Change Can Make Change campaign. The company will donate part of the proceeds from the sale of the single shoes to charity.
Shoes may just be the beginning for Pinnz. Nast Canton said the theme easily translates into accessories such as bowling bags and companion apparel. The shoes, which retail for $60 to $75, will be available later this year in time for delivery during the holiday season.