Many of Nike’s rarest LeBron James sneakers have never been released to the public, instead being restricted to friends and family. While King James’ scarcest kicks remain out of reach, a rare pair was released in November at the opening of Nike’s new Soho New York City store. “Rare” may actually be an understatement in this case, as just 100 pairs of the sneakers were produced.
The model in question is the Nike Zoom LeBron Soldier 10, which has become James’ go-to sneaker of choice this season, even though it’s not his official signature shoe. On this limited-edition pair, the Zoom LeBron Soldier 10 receives a blacked-out makeover complete with reflective details linking back to its NYC theme.
Despite the sneaker’s rarity, it can be purchased for less than $300 on eBay, a price that will likely inflate as pairs begin to dry up.
In addition to this black-based NYC-exclusive, Nike also released a Zoom LeBron Soldier 10 collaboration with menswear designer John Elliott to celebrate the opening of its Soho store.