Nike Announces Fan Experiences For NBA All-Star Weekend In Toronto

Sneaker lovers headed to Toronto for NBA All-Star Weekend can expect a series of cool customer experiences from Nike and Jordan Brand. On Monday, Nike announced its plans as fans descend upon the Canadian city for the big weekend.

Nike is bringing its Snkrs app to life with its Snkrs Xpress experience exclusively for Nike+ members, which gives customers access to a curated selection of new styles including the Air Force 1 Flyknit, Air Jordan XXX, Jordan Clement IV, Kobe 11 Royalty and a few surprises. Nike+ members can register at Nike.com/snkrsxpress.

Nike Jordan Brand NBA All-Star Weekdend
Jordan XXX sneakers.
CREDIT: Courtesy of brand.

The Snkrs Xpress Station can be found at 277 Queen Street West and will be open during the weekend from Feb. 11-14. Snkrs Xpress pop-ups are also happening in Chicago, Los Angeles and New York.

At the Jordan store located at 306 Yonge St., Jordan members can access body tracking and ball control technology and a VIP lounge offering customization, personal shopping, barber services and product reservations.

Nike Jordan Brand NBA All-Star Weekdend
Jordan Brand store located on Yonge St. in Toronto.
CREDIT: Courtesy of brand.

But wait, there’s still more. There will be NikeID customization at the 548 Richmond St. store.

Finally, at the Mattamy Centre, Nike will hold Jordan training sessions as well as the first Jordan Brand Invitational, which is bringing top U.S. basketball high schools Redondo Union and Oak Hill Prep to compete against two of Canada’s top teams.

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