Nineties Boy Band New Kids on the Block Is Back With a Shoe Collaboration

New Kids on the Block
In their casual Nikes, Jordan Knight, Joey McIntyre, Danny Wood, Donny Wahlberg and Jonathan Knight were safe dreamboats for teenage girls of the late '80s. But Donnie's slashed jeans and leather jacket were a nod to his tough Boston origins.
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Following an appearance on the Sept. 23 episode of ABC’s “Shark Tank,” custom slide company ISlide is again in the spotlight — even after declining an offer on the show from Robert Herjavec, one of the sharks.

This time, the company has launched a collection with the ’90s boy band New Kids on the Block. The colorful collection includes four custom designs — the NKOTB Cruise, NKOTB Logo, BH Love and Step by Step. The novelty slides sell for $55 and are available online.

ISlide New Kids on the Block ISlide New Kids on the Block BH Love slide. Courtesy of brand.

While fans of the NKOTB can still buy a pair for the novelty looks, many have missed the band’s annual cruise, which sets sail on Oct. 20. The sold-out cruise, which voyages from New Orleans to Cozumel, Mexico, began in 2009.

ISlide New Kids on the Block ISlide New Kids on the Block Step by Step slide. Courtesy of brand.

This is not the first time the company has collaborated with high profilers. To date, the brand has joined forces with the NBA, WWE, Def Jam Records, ROC Nation, among others.

The sandal company was founded by Justin Kittredge in 2013, an industry veteran and former head of Reebok Basketball.

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