Jenner wears the new Puma Fierce trainer in the photos. Puma originally shared photos of the shoot on its Instagram but was secretive about the shoes she had on her feet, blurring them out or covering them up so followers couldn’t see yet.
The following week, Jenner posted photos of her campaign on her Instagram and wrote, “Excited to reveal my campaign for the Puma Fierce, a lightweight trainer with zero excuses, available starting 4/1 on Puma.com, Puma retail stores and select retailers worldwide. The next level stars here #ForeverFierce.”
On Wednesday, Jenner posted a never-before-seen photo from the campaign. In it she wears matching printed shorts and a zip-up with crew socks and the Fierce trainers in white.
“Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma,” said Adam Petrick, global director of brand and marketing at Puma.
Puma creative director Rihanna, who has released two sneakers with the brand, recently appeared in ads for the Disc Sleeve Ignite Foam shoe.