Kobe Bryant Kicks Off European Basketball Tour

Kobe Bryant Europe
The retired player returned to Europe to promote the sport and the Nike brand.
Nike.

Kobe Bryant, the NBA great who retired from basketball in April, shows no signs of leaving the sport behind.

The former Los Angeles Laker kicked off a multicity tour in Europe this week to promote the game and Nike Basketball product.

Bryant began the tour Thursday, making his first stop in Hilversum, a city in the Netherlands.

The goal of the tour, according to a Nike statement, is “to inspire and engage young athletes while affirming Bryant’s legacy as a dedicated teacher and relentless innovator.”

Bryant visited a local public gym, where he spoke with kids ranging in age from 9 to 18, to share stories from his final game — he scored 60 points on April 13.

Kobe Bryant In Europe As part of the tour, the former player aimed to inspire kids with motivational speeches. Nike.

Bryant, who lived in Europe as a child, talked earlier this month about his new path as a business entrepreneur and the Nike legacy.

“What we’ve done is try to build a business that’s based on innovation and performance instead of an individual,” Bryant said at the Variety and Sports Illustrated Sports and Entertainment Summit in Los Angeles.

Kobe Bryant Europe Fans in Hilversum, The Netherlands, came out to see the retired NBA star speak. Nike.

 

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