Kendrick Lamar Collaborates With Reebok On Social Message-Inspired Shoes

Rapper Kendrick Lamar has reimagined Reebok Classics with a social message.

He showcases the Classic Leather shoes in new images released on Thursday, highlighting the symbolism behind the design.

kendrick lamar reebok classic sneakers
Kendrick Lamar.
CREDIT: Courtesy

Lamar collaborated with the brand’s partner Ian Parley on the split capsule shoe, which features a longitudinal seam down the middle — a nod to the musician’s split between fame and the social responsibility that comes with it, Reebok said in a statement.

The Compton, Calif.-born Grammy winner’s kicks include blue and red accents that express division between gangs and his call for neutrality.

Lamar recently took part in a vintage-inspired campaign for the brand’s Perfect Split Leather Pack, available online.

kendrick lamar reebok classic sneakers
Kendrick Lamar x Reebok Classic Leather.
CREDIT: Courtesy

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