How Justin Bieber Is Helping Adidas Sell Product

How Justin Bieber's Influence Is Helping
Justin Bieber onstage during the 2016 Billboard Music Awards.
REX Shutterstock.

Justin Bieber, who is headed to Europe in September to continue his Purpose World Tour, is a major fan of Adidas when it comes to performing.

His onstage shoe style varies from time to time, but for the majority of his concerts, Bieber wears Adidas. The Adidas Ultra Boost in white is his go-to. He pairs the sneakers with a ’90s street-style wardrobe, which was designed by Fear of God’s Jerry Lorenzo.

On Bieber’s style influence, Traci Morlan, Adidas’ global director of entertainment and influencer marketing, said, “When Justin Bieber partnered with us to launch our Neo label in 2013, he brought a new level of followers to the Neo social channels. Today, we see Justin’s style evolving.”

Morlan added, “He is becoming a style icon. Whether he posts an onstage pic in the Adidas Ultra Boost or a pic of him playing ‘Pokemon Go’ in his white Adidas Originals NMDs, he has an enormous influence on his followers, which enhances the demand and coveted reputation of both these models.”

Bieber performed in Adidas Ultra Boost sneakers at the Staples Center in Los Angeles. Bieber performed in Adidas Ultra Boost sneakers at the Staples Center in Los Angeles. AP Images.

In May, Bieber hit the Billboard Music Awards stage in his favorite Adidas Ultra Boost sneakers. The singer performed his latest single, “Company,” as well as the hit “Sorry.” Earlier that day, Bieber he wore Adidas Tubular Doom shoes during rehearsals.

In the past few months, Bieber has helped Adidas attract attention by posting Instagram photos of himself onstage wearing Adidas gear. He’s also been spotted in White Adidas Originals NMDs and Kanye West’s Yeezy Boosts on multiple occasions, both on and off the stage.

justin bieber monaco grand prix adidas nmd triple white sneakers Justin Bieber wear Adidas NMD Triple White sneakers at the Monaco Grand Prix. Rex
Justin Bieber Yeezys Bieber performing in black Yeezy Boost 350s. Splash.