Footaction Launches Online Docuseries With Multigenerational Musical Talent

omarion
Omarion is featured in new Footaction's new digital docuseries.
REX Shutterstock.

Apparel and footwear retailer Footaction is getting into the entertainment business. The New York-based company on Thursday released its new digital docuseries, “Footaction Free Flow,” which brings together musical talent from multiple generations in an unfiltered discussion about today’s hottest topics.

The company has tapped veteran rapper E-40, R&B singer Omarion, rapper Casey Veggies and L.A. transplant and artist B.J. the Chicago Kid to kick off the series’ first installment — “Footaction Free Flow: Fly Style” — on YouTube. The video follows the quartet as they embark on a cross-country journey to the West Coast. The artists bring viewers behind the curtain as they discuss their past travel experiences, how they stay fresh on the road and what California culture means to them.

“We’re excited to bring our consumers into the mindset of those at the cutting edge of culture, both past and present,” said Ken Side, VP and GM, Footaction. “Having artists who are at very different phases of their careers weigh in on style, music and so much more makes for really engaging content that resonates with Footaction’s customers.”

Fly Style focuses on all things travel. Since August is a popular month for taking trips before fall begins, the group members talk about how they plan to spend their last big adventure of the summer and what they like most about traveling to the West Coast — all while wearing the latest footwear styles available in-store and at Footaction.

Footaction is set to release additional digital installments later this year. The upcoming videos will feature different cities, artists and free-flowing conversation.