Concepts Doubles Down With Reebok for Final 20th-Anniversary Shoe

Concepts x Reebok Instapump Fury
A close-up of the platinum Concepts x Reebok Instapump Fury colorway.
Courtesy of Concepts.

After unveiling its black Reebok Instapump Fury collab, Concepts unveiled a second iteration of the shoe as part of its 20th-anniversary celebration.

The platinum colorway of the Concepts x Reebok Instapump Fury from the CC Pack hits shelves on Saturday at the retailer’s Cambridge, Mass., and New York City locations — as well as online at cncpts.com — and will retail for $175. The shoes will be available starting at noon ET.

Concepts x Reebok Instapump Fury

Concepts x Reebok Instapump Fury “Platinum,” $175; cncpts.com.

And as with the black colorway, the platinum look will be available at a special in-store event at both Concepts shops on Friday; details will be provided on @cncpts on Twitter and Instagram.

The platinum colorway, according to Concepts, takes its inspiration from luxury clothing such as the black drop introduced Monday.

This iteration, like the black look, also features premium molded leather on the lining as well as the toe box, and is paired with a neoprene air bladder. The Pump branding on the tongue and the embroidered Reebok logo on the upper are executed in metallic silver, and is paired with reflective Concepts branding on the tongue and reflective CC logo on the heel.

Concepts x Reebok Instapump Fury Another look at the Concepts x Reebok Instapump Fury in platinum. Courtesy of Concepts.
Concepts x Reebok Instapump Fury A look from above the platinum Concepts x Reebok Instapump Fury. Courtesy of Concepts.
Concepts x Reebok Instapump Fury The heels of the Concepts x Reebok Instapump Fury in platinum. Courtesy of Concepts.