Concepts’ Next New Balance Sneaker Collab Features a 3-D Printed Midsole

Concepts New Balance MS066
A model wearing the Concepts x New Balance MS066 collection.
Courtesy of New Balance.

Renowned boutique retailer Concepts has teamed up once again with frequent collaborator New Balance for the limited-edition MS066 Collection, which features a shoe boasting a 3-D printed midsole that will only be available at its New York City storefront.

The 225 Hudson St. door will offer the collection, which boasts footwear and apparel designed in New Balance’s Lifestyle Design Studio in Tokyo. The collection will be available on Saturday, and the MS066 sneaker will retail for $350. The shoe will be limited to 40 pairs and be available via a raffle process.

Concepts New Balance MS066 A look at the Concepts x New Balance MS066. Courtesy of New Balance.

Concepts New Balance MS066 Another look at the Concepts x New Balance MS066. Courtesy of New Balance.

The shoe, according to New Balance, reimagines the brand’s classic 990, giving an updated iteration of the style a 3-D printed midsole (first spotted on the brand’s Zante Generate). The 3-D printed midsole was created with selective laser sintering (SLS) technology, a process that converts a powder material into solid cross sections using a laser. The midsole was manufactured in the U.S. and assembled in New Balance’s factory in Lawrence, Mass. Paired with the 3-D printed midsole is a garment knitted upper, a leather heel counter, heel pull tab, and black reflective details on the collar.

The shoes will come packaged in a custom, limited-edition MS066 box.

Aside from the sneakers, the MS066 Collection includes two pieces of apparel pieces, including a quick dry technology-infused pullover with a high-neck and reflective details, and a double-layered quick dry legging and short with a neon drawstring and internal mesh. The pullover will retail for $350 and the bottom for $300.

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