Bait Teams With Brooks Heritage On ‘Inferno’ Regent

Bait Brooks Heritage Regent Inferno
Bait x Brooks Heritage Regent "Inferno."
Courtesy of Brooks Heritage

Sneakerheads love the collaborations created by West Coast-based retailer Bait. This weekend, its customers will have another reimagined sneaker to pick up, this time using a Brooks Heritage ’90s running silhouette as the medium for its vision.

The Bait x Brooks Heritage Regent “Inferno” drops Saturday and retails for $125. The shoe will initially be available at all Bait locations via an online raffle and at select retailers worldwide on March 26. Customers will be notified via email by Friday if they can buy the shoes.

Bait Brooks Heritage Regent Inferno A closeup of the Bait x Brooks Heritage Regent “Inferno.” Courtesy of Brooks Heritage

The shoe uses a simple red-and-white color palette, with various red tones taking up the upper and part of the midsole, and white making up the rest of the midsole and the outsole. The “Inferno” is constructed using premium materials, including pigskin suede on the upper. Bait and Brooks branding is stamped into the shoe’s tongue and heel, as well as printed on the insoles.

Bait Brooks Heritage Regent Inferno The heels of the Bait x Brooks Heritage Regent “Inferno.” Courtesy of Brooks Heritage
Bait Brooks Heritage Regent Inferno The Bait x Brooks Heritage Regent “Inferno” insoles. Courtesy of Brooks Heritage

The “Inferno” is the fourth collaboration between the retailer and the brand, having previously worked together on the “Centennial” Chariot, the “Oyster” Fusion and the “Rabbit Foot” Regent.

Bait Brooks Heritage Regent Inferno A look from the top down of the Bait x Brooks Heritage Regent “Inferno.” Courtesy of Brooks Heritage